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Research papers

Cost effective advertising

Advertising performance is probably the most discussed subject amongst marketing and advertising people, particularly in the pharmaceutical field. This paper discusses the way that Ciba-Geigy and their advertising agency, the General Advertising...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Frank Collins, Geoffrey C. Brook
Company: Gallup International Association
June 15, 1983
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Citation

Collins and Brook (1983a, June 15). Cost effective advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cost-effective-advertising